Analytics overview

Historical WhatsApp messaging performance in the dashboard — sent, delivered, read, failed, trends, template reply rates, and message-level logs. Use Co-Admin for live workspace snapshots and per-contact lookups. Who this is for: Marketing leads, support managers, agency account leads, and anyone reviewing broadcast results or troubleshooting failed sends. Primary path: Sidebar → Analytics → /analytics

Vendschat Analytics page with channel-type filters and cards for WhatsApp, Messenger, and Instagram that link to View analytics. — Analytics home

Doc map

Doc	Use when…
Analytics & message performance	Navigation, UI workflows, exports, post-broadcast checklist
Analytics metrics reference	Formulas, API endpoints, Meta vs database sources
Analytics FAQ	Short Q&A for Co-Admin

Product snapshot (current)

Topic	Behavior
Full dashboard	WhatsApp only — charts, exports, template performance, real message logs
Other channels	Listed on Analytics home; opening them shows “Analytics is currently available for WhatsApp only.”
Data source (dashboard)	Database-powered — counts from Vendschat messages + WhatsApp status webhooks (subtitle on WhatsApp analytics page)
Default range	Last 7 days; change period → click Apply
Meta WABA API	Separate backend routes (`/analytics/templates`, `/template-groups`, `capabilities`) — not wired to the main dashboard UI today
Plan	Reports & analytics on Starter and above (see billing)

Routes

URL	Purpose
`/analytics`	Channel grid + message-logs preview (sample UI)
`/analytics/whatsapp/{channelId}`	Full WhatsApp dashboard
`/analytics/messenger/{channelId}`	Placeholder (WhatsApp-only message)
`/analytics/instagram/{channelId}`	Placeholder (WhatsApp-only message)
`/analytics/channel/{channelId}`	Fallback for non–WA/Messenger/IG channel types

Analytics vs Co-Admin

Need	Tool
Charts, CSV export, custom calendar range	Analytics dashboard
“Delivery rate this week?” (no UI)	Co-Admin — `get_channel_analytics` (default 7d, optional `14d`)
One customer by phone/email	Co-Admin — `get_contact_analytics` (default 30d, optional label filter)
Open threads right now	Co-Admin — workspace overview (not channel analytics)

Broadcasts — post-send review checklist
Templates — template approval before campaigns
AI Agents — Co-Admin vs customer-facing bots

Getting started

Use cases

Inbox

Channels

AI Agents

Templates & broadcasts

Integrations

Analytics

Billing

Co-Admin

Legal

Doc map

Product snapshot (current)

Routes

Analytics vs Co-Admin

​Doc map

​Product snapshot (current)

​Routes

​Analytics vs Co-Admin

​Related

Doc map

Product snapshot (current)

Routes

Analytics vs Co-Admin

Related